Industries / Advertising and marketing agencies

Advertising and marketing agencies. Cash: client bills paid late and media costs never recharged.

Grip reads media orders, supplier bills and client invoices, campaign by campaign, and names the costs never recharged and the bills paid late, in AED.

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EUR 12.5 billionA global advertising group's client bills not yet paid at end 2025, EUR 765 million of them overdue.

Proven at Publicis Groupe

Source: Publicis Groupe SA, 2025 Universal Registration Document. Of EUR 12,493 million invoiced receivables at Publicis at end 2025, EUR 765 million were overdue (about 6.1 per cent, our arithmetic) and EUR 179 million more than 120 days; Publicis runs weekly exposure statements on certain clients.

3 workflows

Where we start.

9 of 33 changes other advertising and marketing agencies companies made. Open one to see the company.

Cash and working capital

Client money in before supplier money goes out, every cost recharged.

ReadsMedia and production orders by client with booking datesClient invoices for third-party costs with invoice datesSupplier and expense invoices with the client job they belong toClient invoices with recharge lines

Bill clients for media and production before you commit the money, and track what is still waiting to be recharged.

Proven at Omnicom Group

Source: Omnicom Group Inc., Form 10-K for fiscal year 2025.

Bill every supplier, travel and incidental cost back to the client in the month it lands.

Proven at The Interpublic Group of Companies

Source: The Interpublic Group of Companies, Inc., Form 10-K for fiscal year 2024 (filed February 2025).

Pay media and production suppliers only after your client pays you, and add that clause to every supplier contract.

Proven at Omnicom Group

Source: Omnicom Group Inc., Form 10-K for fiscal year 2025 (filed 20 February 2026).

Operations

Every campaign timed from draft to approval to post, with waiting days priced.

ReadsJob files, campaign briefs and scriptsPermit and licence recordsContent tool or project tool logsEmail or chat approval threads, content calendar

File each campaign's permits and the proof behind every claim before production starts, and count the ads pulled after launch.

Backed by research

Source: National Media Authority, United Arab Emirates, FAQ (web page) (2025).

Time each post from draft to client approval to going live, and price the days it waits.

Backed by research

Source: Financial Industry Regulatory Authority (FINRA), Regulatory Notice 10-06: Social Media Web Sites (2010).

Time how long each comment and message on clients' accounts waits for a reply, against the 24 hours people expect.

Proven at Sprout Social

Source: Sprout Social, Inc., Form 10-K for fiscal year 2025 (filed 27 February 2026).

People and capacity

Every client held by two named contacts, freelance fees set against direct hiring.

ReadsFreelancer payments by platformCard statements, freelancer list with months activeTeam cards with training statusClients each brand manager owns

Add up what freelance platforms take from your spend, and compare it with hiring writers directly.

Proven at Upwork

Source: Upwork Inc., Form 10-K for fiscal year 2025 (filed 13 February 2026).

Confirm a new client's start date only once staff are trained, and ramp new hires up gradually.

Proven at Heidrick & Struggles

Source: Heidrick & Struggles International, Inc., Form 10-K for the fiscal year ended 31 December 2024.

Give every client a second named contact, so a leaving staff member cannot take them.

Proven at Dolphin Entertainment

Source: Dolphin Entertainment, Inc., Form 10-K for fiscal year 2025 (filed 27 March 2026).

The money at stake.

Public figures, each with its company and year. An estimate is marked.

GBP 204.4 million

A UK digital advertising group's write-down on past acquisitions in 2025.

Proven at S4 Capital

Source: S4 Capital plc, Annual Report and Accounts 2025. S4 Capital, built as a digital-only, AI-forward 'faster, better, cheaper' agency, saw net revenue fall 8.4 per cent like-for-like in 2025 and booked goodwill impairments of GBP 204.4 million in Marketing Services and GBP 96.8 million in Technology Services.

USD 8.3 billion

A global advertising group's bills owed to media and production suppliers at end 2024.

Proven at The Interpublic Group of Companies

Source: The Interpublic Group of Companies, Inc., Form 10-K for fiscal year 2024. IPG owed USD 8,286.1 million of accounts payable at end 2024 against USD 5,649.7 million of receivables and USD 2,088.4 million of receivables billable to clients, about USD 548 million more owed to suppliers than due from clients (our arithmetic).

What we stand on

01Money first

Every project shows the revenue, cost or cash it is worth, in your currency, from your own files, before you agree to it.

02Every project has proof

Every project runs on a client's Grip, was designed on our own Grip, or comes from a play a named company published, with the document we read it in.

03Your systems as they are

We read the systems you already use. Nothing to move, replace or clean up first.

04Value and money found in 2 weeks

A two-week pilot on one department, your first project live and its money delivered by Day 30, then one fixed monthly fee.

Questions

What advertising and marketing agencies companies ask first.

Three answers, each with one public figure, its company and its document.

Question 1How can AI reduce cash stuck in media billing in advertising and marketing agencies?

AI reads media orders, supplier bills and client invoices, campaign by campaign, and names the costs never recharged and the bills paid late, in AED. For scale: EUR 12.5 billion, A global advertising group's client bills not yet paid at end 2025, EUR 765 million of them overdue (Publicis Groupe).

EUR 12.5 billionA global advertising group's client bills not yet paid at end 2025, EUR 765 million of them overdue.

Proven at Publicis Groupe

Question 2What does an AI transformation programme in advertising and marketing agencies start with?

It starts with the revenue, cost and cash you are losing today, read from the systems you already use. One workflow goes first, usually cash and working capital, read from media and production orders by client with booking dates and client invoices for third-party costs with invoice dates. For scale: GBP 204.4 million, A UK digital advertising group's write-down on past acquisitions in 2025 (S4 Capital).

GBP 204.4 millionA UK digital advertising group's write-down on past acquisitions in 2025.

Proven at S4 Capital

Question 3How fast do advertising and marketing agencies companies see results from AI?

A two-week pilot on one department finds the value and money in your own data before you commit. Your first project goes live, and its money is delivered, by Day 30. For scale: USD 8.3 billion, A global advertising group's bills owed to media and production suppliers at end 2024 (The Interpublic Group of Companies).

USD 8.3 billionA global advertising group's bills owed to media and production suppliers at end 2024.

Proven at The Interpublic Group of Companies

Advertising and marketing agencies. Cash: client bills paid late and media costs never recharged.

Where we start.

Cash and working capital

Operations

People and capacity

The money at stake.

What your Grip looks like.

What advertising and marketing agencies companies ask first.

Question 1How can AI reduce cash stuck in media billing in advertising and marketing agencies?

Question 2What does an AI transformation programme in advertising and marketing agencies start with?

Question 3How fast do advertising and marketing agencies companies see results from AI?

Start with one workflow.