Industries / Out-of-home and retail media
Grip reads what ran, what was sold and what was invoiced, screen by screen, and names the money between them, in your own currency.
Source: Lamar Advertising Company; OUTFRONT Media Inc.; Clear Channel Outdoor Holdings, Inc., Forms 10-K for fiscal year 2025. Our arithmetic: MXN 1,000 million of yearly revenue (an illustration, not a company) times 55 and 85 days, over 365.
6 of our tools live on a client's Grip, 1 designed on our own Grip, and 3 moves from our library, each made by a real company.
Every spot that played is billed, production included.
Matches every booking to what was delivered and to its invoice, and asks for an approver before a booking is confirmed.
FindsBookings delivered and never billed.
Bill printing, posting and installation as their own line, and check how much production the crews give away inside the media price.
Source: OUTFRONT Media Inc., Form 10-K for fiscal year 2025, note on revenue and MD&A (Transit segment) (2026).
A weekly price and a floor for every face, and unsold time sold in private deals.
Sets a weekly price and a floor for every unit from what it really sold for and how full the pipeline is ahead; a deal under the floor needs a yes.
FindsDiscounts that slip under what a unit could sell for.
Sells unsold digital time through private deals with named buyers and a floor, above the open exchanges.
FindsScreen time that runs empty or sells at the exchange floor.
Naming rights, retail screens and the brands that buy elsewhere.
Values each named place every month in AED from footfall, maps, apps, search and AI answers, and opens the renewal six months before the end date.
FindsNaming rights renewed below their value, or left to lapse.
Packages a host's screens, its shopper data (kept by the host) and in-app banners into one offer for consumer brands, with the revenue shared with the host.
FindsShopper attention in malls and stores that no brand pays for yet.
Lists the brands buying the category elsewhere or lapsed, and opens each with a first deal on the places its customers pass.
FindsBrands that buy the category, but not from you.
Every structure powered, lit and permitted, with the revenue each one carries.
Sets the power price on each asset's measured draw, flags a dark screen the same day with the revenue it carries, and drafts every permit renewal 60 days ahead.
FindsPower overpaid, dark screens and lapsed permits.
For every new line, station or site, agree a build period before rent and the minimum guarantee start, and track installs against it.
Source: Arabian Contracting Services Co. (Al Arabia, Tadawul 4071), Annual Report 2025, project pages (Jeddah billboards on open lands; geographical expansion, Egypt).
List every structure by permit status, expiry and today's rules, and price the revenue a new rule or an expired permit could remove.
Source: Lamar Advertising Company, Form 10-K for fiscal year 2025, Item 1 (regulation) (2026).
Public figures, each with its company and year. An estimate is marked.
Invoiced ahead of the posting by one US out-of-home leader at the end of 2025, about 25 days of revenue: billing before the campaign runs funds part of the wait.
Source: Lamar Advertising Company, Form 10-K for fiscal year 2025 (filed 20 February 2026).
More advertising space a street furniture operator owed one city, at no charge, for 2007 to 2012, found by the city's own audit.
Source: Office of the New York City Comptroller, Audit Report on Cemusa NY LLC's Payment of Franchise Fees in Compliance with Its Coordinated Street Furniture Franchise Agreement with the Department of Transportation (MJ12-127A) (2013).
Client name withheld.
A sample company, in AED. Yours is built from your own files.
Each value pocket opens its project, its tool and its AI agents. Sample figures.
Every booked spot matched to what played and to its invoice, each gap with its owner, every week.
Every project shows the revenue, cost or cash it is worth, in your currency, from your own files, before you agree to it.
Every project runs on a client's Grip, was designed on our own Grip, or comes from a play a named company published, with the document we read it in.
A two-week pilot on one department, your first project live and its money delivered by Day 30, then one fixed monthly fee.
Three answers, each with one public figure, its company and its document.
AI reads what ran, what was sold and what was invoiced, screen by screen, and names the money between them, in your own currency. For scale: USD 155.1 million, invoiced ahead of the posting by one US out-of-home leader at the end of 2025, about 25 days of revenue: billing before the campaign runs funds part of the wait (Lamar Advertising).
Source: Lamar Advertising Company, Form 10-K for fiscal year 2025 (filed 20 February 2026).
It starts with the revenue, cost and cash you are losing today, read from the systems you already use. One workflow goes first, usually booking to billing, read from playback and proof-of-play logs and the sales tracker and the booking emails.
A two-week pilot on one department finds the value and money in your own data before you commit. Your first project goes live, and its money is delivered, by Day 30.
Tell us what you want to fix. In a two-week pilot we find the value and money before you commit.