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Industries / Events and exhibitions

Events and exhibitions. Cash: stand fees billed early and still unpaid.

Grip reads stand sales, venue charges and partner deals, show by show, and names the fees still unpaid and what each event earns beyond hall rent, in AED.

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USD 219.2 millionA US trade show organiser's revenue paid in advance at end 2025, USD 76 million of it still uncollected.
Proven at Emerald Holding

Source: Emerald Holding, Inc., Form 10-K for fiscal year 2025. Emerald held USD 219.2 million of current deferred revenue at 31 December 2025, of which USD 76.0 million was still sitting in accounts receivable, so about a third of 'paid in advance' revenue had been invoiced but not yet collected.

3 workflows

Where we start.

9 of 30 changes other events and exhibitions companies made. Open one to see the company.

01

Price and margin

Catering, services and partner shares priced per visitor and per event.

ReadsCatering sales by eventAttendance and badge scan data, event schedulesRevenue by event and lineHire contracts and inclusions
Measure catering and services revenue per visitor hour on site, by type of event.
Backed by research

Source: Dubai World Trade Centre Authority (Government of Dubai), Press release: DWTC Hospitality delivers record-breaking results in 2025 (15 April 2026).

Measure what each event earns the venue beyond hall rent, from catering, services, parking, rigging and power.
Proven at Madison Square Garden Entertainment

Source: Madison Square Garden Entertainment Corp., Form 10-K for fiscal year ended 30 June 2026.

Price what each endorsing association or partner takes from the show against what it brings in.
Proven at Emerald Holding

Source: Emerald Holding, Inc., Form 10-K for fiscal year 2025.

02

Sales and demand

Stands rebooked on the floor, returning exhibitors tracked by size and sector.

ReadsRevenue by typeRegistration data by visitor typeCRM opportunity and contract datesExhibitor list by edition, sales ledger
Charge some visitors for entry, to raise the quality of the audience exhibitors want to meet.
Proven at Informa

Source: Informa PLC, Annual Report and Accounts 2025.

Sell next year's stand while exhibitors are still on the show floor, and track rebookings.
Proven at Tarsus Group

Source: Tarsus Group plc, Annual Report and Accounts 2013.

Track which exhibitors return, by size and sector, instead of just the total number of exhibitors.
Proven at Informa

Source: Informa PLC, Annual Report and Accounts 2025.

03

Operations

Each event's model chosen on purpose, production jobs timed from brief to invoice.

ReadsEvent and venue calendar with the model each runs underHosting fee, management fee and ticket revenue by eventWaste contractor ticketsVenue energy bills
Decide for each event whether to sell the rights, run it for a fee, or promote it yourself.
Proven at Liberty Media

Source: Liberty Media Corporation, Form 10-K for fiscal year 2025 (filed 26 February 2026).

Measure each event's waste and carbon now, so the reporting that is coming stays a simple job.
Proven at Dubai World Trade Centre

Source: Dubai World Trade Centre (industry insights article), From waste to net zero: Dubai's events strive to go green (2024).

Track each production job from brief to final invoice, and price the days lost between quote, approval, build and billing.
Proven at Pico Far East

Source: Pico Far East Holdings Limited (HKEX: 752), Annual Report 2025 (year ended 31 October 2025).

The money at stake.

Public figures, each with its company and year. An estimate is marked.

USD 320.4 million

A US ticket resale company's write-down of goodwill and brand value in the second quarter of 2025.

Proven at Vivid Seats

Source: Vivid Seats Inc., Form 10-K for fiscal year 2025 (filed 12 March 2026). Vivid Seats booked USD 320.4 million of goodwill and trademark impairment in Q2 2025 and another USD 402.6 million in Q4 2025.

USD 101.1 million

A US ticketing platform's ticket money paid to organisers before their events, at end 2025.

Proven at Eventbrite

Source: Eventbrite, Inc., Form 10-K for fiscal year 2025. Eventbrite had USD 101.1 million of advance payouts outstanding at 31 December 2025, ticket money released to creators before their events, and warns that losses on cancelled or fraudulent events can be many multiples of the fees it earned.

Grip at work

What your Grip looks like.

A sample company, in AED. Yours is built from your own files.

Each value pocket, the place where money sits, opens its project, its tool and its AI agents. Sample figures.

What we stand on
01Money first

Every project shows the revenue, cost or cash it is worth, in your currency, from your own files, before you agree to it.

02Every project has proof

Every project runs on a client's Grip, was designed on our own Grip, or comes from a play a named company published, with the document we read it in.

03Your systems as they are

We read the systems you already use. Nothing to move, replace or clean up first.

04Value and money found in 2 weeks

A two-week pilot on one department, your first project live and its money delivered by Day 30, then one fixed monthly fee.

Questions

What events and exhibitions companies ask first.

Three answers, each with one public figure, its company and its document.

Question 1How can AI reduce lost rebookings in events and exhibitions?

AI reads stand sales, venue charges and partner deals, show by show, and names the fees still unpaid and what each event earns beyond hall rent, in AED. For scale: USD 219.2 million, A US trade show organiser's revenue paid in advance at end 2025, USD 76 million of it still uncollected (Emerald Holding).

USD 219.2 millionA US trade show organiser's revenue paid in advance at end 2025, USD 76 million of it still uncollected.
Proven at Emerald Holding

Source: Emerald Holding, Inc., Form 10-K for fiscal year 2025. Emerald held USD 219.2 million of current deferred revenue at 31 December 2025, of which USD 76.0 million was still sitting in accounts receivable, so about a third of 'paid in advance' revenue had been invoiced but not yet collected.

Question 2What does an AI transformation programme in events and exhibitions start with?

It starts with the revenue, cost and cash you are losing today, read from the systems you already use. One workflow goes first, usually price and margin, read from catering sales by event and attendance and badge scan data, event schedules. For scale: USD 320.4 million, A US ticket resale company's write-down of goodwill and brand value in the second quarter of 2025 (Vivid Seats).

USD 320.4 millionA US ticket resale company's write-down of goodwill and brand value in the second quarter of 2025.
Proven at Vivid Seats

Source: Vivid Seats Inc., Form 10-K for fiscal year 2025 (filed 12 March 2026). Vivid Seats booked USD 320.4 million of goodwill and trademark impairment in Q2 2025 and another USD 402.6 million in Q4 2025.

Question 3How fast do events and exhibitions companies see results from AI?

A two-week pilot on one department finds the value and money in your own data before you commit. Your first project goes live, and its money is delivered, by Day 30. For scale: USD 101.1 million, A US ticketing platform's ticket money paid to organisers before their events, at end 2025 (Eventbrite).

USD 101.1 millionA US ticketing platform's ticket money paid to organisers before their events, at end 2025.
Proven at Eventbrite

Source: Eventbrite, Inc., Form 10-K for fiscal year 2025. Eventbrite had USD 101.1 million of advance payouts outstanding at 31 December 2025, ticket money released to creators before their events, and warns that losses on cancelled or fraudulent events can be many multiples of the fees it earned.

The Perspace symbol resting on the water at blue hour

Start with one workflow.

Tell us what you want to fix. In a two-week pilot we find the value and money before you commit.

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