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Industries / Fitness and wellness

Fitness and wellness. Revenue: training and treatments beyond the membership fee.

Grip reads memberships, visits and treatment bookings, club by club, and names the spend waiting beyond the monthly fee, in AED.

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SAR 207.1 millionEarned from personal training by one Saudi gym chain in 2025, 12.8% of its revenue.
Proven at Leejam Sports Company, Tadawul 1830

Source: Leejam Sports Company (Fitness Time), Tadawul 1830, Consolidated financial statements for the year ended 31 December 2025 (signed, English). Leejam earned 207.1 million riyals from personal training in 2025, 12.8% of its 1,614 million riyals revenue, against 1.1 million PT sessions, about 188 riyals per session.

3 workflows

Where we start.

9 of 31 changes other fitness and wellness companies made. Open one to see the company.

01

Price and margin

Spend beyond the fee read by club and trainer, tiers and discounts priced.

ReadsFranchise agreements, equipment and approved-vendor clausesEquipment purchases by franchised club and year installedRevenue by stream by clubTrainer roster and pay terms
Sell franchisees their gym equipment, and write the replacement cycle into every franchise agreement.
Proven at Planet Fitness

Source: Planet Fitness, Inc., Form 10-K for the fiscal year ended 31 December 2025.

Measure each member's spend beyond the fee, on training, classes, food and retail, by club and by trainer.
Proven at Life Time

Source: Life Time Group Holdings, Inc., Form 10-K for fiscal year 2025.

Find what share of members pay for the higher tier, and what each extra point of that share would earn.
Proven at Planet Fitness

Source: Planet Fitness, Inc., Form 10-K for fiscal year 2025.

02

Sales and demand

Slowing members reached before they cancel, spa treatments sold with the room.

ReadsCheck-in or access-control log by member and dateMembership billing and status fileSpa booking system with booking date and channelHotel reservation data or guest list
Find members whose visits have slowed, and reach them before they cancel.
Backed by research

Source: International Journal of Environmental Research and Public Health (MDPI); Sobreiro et al., Predicting Fitness Centre Dropout (2021, 18(19):10465, doi 10.3390/ijerph181910465).

Offer every hotel guest a spa booking with their room confirmation, and track what pre-booked guests spend against walk-ins.
Proven at OneSpaWorld Holdings

Source: OneSpaWorld Holdings Ltd, Annual report on Form 10-K for fiscal year 2025.

Price each package and membership by the extra visits it really brings, and stop discounts that only cheapen existing visits.
Proven at The Joint

Source: The Joint Corp., Annual report on Form 10-K for fiscal year 2025.

03

Sites, assets and leases

Clubs read against break-even, treatment rooms priced by the hour.

ReadsMember count by club by monthClub profit and loss including rentRevenue by site by weekContract break and renewal dates
Check each club's membership against the number it needs to break even.
Proven at Basic-Fit

Source: Basic-Fit N.V. (Euronext Amsterdam: BFIT), Basic-Fit Annual Report 2025.

Rank each spa by its weekly revenue trend, and at each contract break decide to refit, reprice or hand back.
Proven at OneSpaWorld Holdings

Source: OneSpaWorld Holdings Ltd, Annual report on Form 10-K for fiscal year 2025.

Measure what each treatment room earns every hour, and price quiet hours lower than busy ones.
Backed by research

Source: Cornell Hospitality Quarterly (Sheryl E. Kimes, Sonee Singh), Spa Revenue Management (Cornell Hospitality Quarterly) (2008).

The money at stake.

Public figures, each with its company and year. An estimate is marked.

USD 128.6 million

A global spa operator's minimum payments guaranteed to cruise lines for 2026, owed whatever it earns.

Proven at OneSpaWorld Holdings

Source: OneSpaWorld Holdings Ltd, Annual report on Form 10-K for fiscal year 2025. OneSpaWorld had guaranteed minimum payments of about $128.6 million to cruise lines and about $2.5 million to land-based venue owners for 2026, owed whatever revenue it collects; it warns it could pay more in minimums than it collects from customers.

USD 12.8 million

A US gym chain's unused and expired personal training sessions at end 2019.

Proven at Town Sports

Source: Town Sports International Holdings, Inc., Form 10-K for fiscal year 2019. Town Sports International held 12.8 million dollars of unused and expired personal training sessions as unrecognised deferred revenue at end 2019 (11.0 million in New York), and warned it might have to remit them to states as unclaimed property.

Grip at work

What your Grip looks like.

A sample company, in AED. Yours is built from your own files.

Three numbers for the whole company, with the chart under each. Sample figures.

What we stand on
01Money first

Every project shows the revenue, cost or cash it is worth, in your currency, from your own files, before you agree to it.

02Every project has proof

Every project runs on a client's Grip, was designed on our own Grip, or comes from a play a named company published, with the document we read it in.

03Your systems as they are

We read the systems you already use. Nothing to move, replace or clean up first.

04Value and money found in 2 weeks

A two-week pilot on one department, your first project live and its money delivered by Day 30, then one fixed monthly fee.

Questions

What fitness and wellness companies ask first.

Three answers, each with one public figure, its company and its document.

Question 1How can AI reduce member churn in fitness and wellness?

AI reads memberships, visits and treatment bookings, club by club, and names the spend waiting beyond the monthly fee, in AED. For scale: SAR 207.1 million, earned from personal training by one Saudi gym chain in 2025, 12.8% of its revenue (Leejam Sports Company, Tadawul 1830).

SAR 207.1 millionEarned from personal training by one Saudi gym chain in 2025, 12.8% of its revenue.
Proven at Leejam Sports Company, Tadawul 1830

Source: Leejam Sports Company (Fitness Time), Tadawul 1830, Consolidated financial statements for the year ended 31 December 2025 (signed, English). Leejam earned 207.1 million riyals from personal training in 2025, 12.8% of its 1,614 million riyals revenue, against 1.1 million PT sessions, about 188 riyals per session.

Question 2What does an AI transformation programme in fitness and wellness start with?

It starts with the revenue, cost and cash you are losing today, read from the systems you already use. One workflow goes first, usually price and margin, read from franchise agreements, equipment and approved-vendor clauses and equipment purchases by franchised club and year installed. For scale: USD 12.8 million, A US gym chain's unused and expired personal training sessions at end 2019 (Town Sports).

USD 12.8 millionA US gym chain's unused and expired personal training sessions at end 2019.
Proven at Town Sports

Source: Town Sports International Holdings, Inc., Form 10-K for fiscal year 2019. Town Sports International held 12.8 million dollars of unused and expired personal training sessions as unrecognised deferred revenue at end 2019 (11.0 million in New York), and warned it might have to remit them to states as unclaimed property.

Question 3How fast do fitness and wellness companies see results from AI?

A two-week pilot on one department finds the value and money in your own data before you commit. Your first project goes live, and its money is delivered, by Day 30.

The Perspace symbol resting on the water at blue hour

Start with one workflow.

Tell us what you want to fix. In a two-week pilot we find the value and money before you commit.

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