Industries / Hospitality and hotels

Hospitality and hotels. Cost: brand fees and charges paid before the owner's profit.

Grip reads room nights, brand fees and outlet accounts, hotel by hotel, and names what the owner pays away before profit, in AED.

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USD 19.2 billionHotel payroll and central programmes one global hotel group charged to owners at cost in 2025.

Proven at Marriott International

Source: Marriott International, Inc., Form 10-K for fiscal year 2025. Marriott booked USD 19.2 billion of cost reimbursement revenue in 2025, payroll at managed hotels and centralized programmes charged to owners at cost, which Marriott says are not designed to make a profit over the long term.

3 workflows

Where we start.

9 of 41 changes other hospitality and hotels companies made. Open one to see the company.

Price and margin

Brand fees totalled, outlets fully costed, Tourism Dirham reconciled room by room.

ReadsHotel management agreement or franchise agreementMonthly operator profit and lossOutlet-level POS salesPayroll by outlet

Add up every fee the brand and operator take, and set the total against what the hotel owner keeps.

Proven at Host Hotels & Resorts

Source: Host Hotels & Resorts, Inc., Form 10-K for fiscal year 2025.

Charge each restaurant, bar and banquet space its share of staff and overhead, and convert the outlets that lose money.

Proven at Whitbread

Source: Whitbread PLC, Outcome of Business Review (exchange announcement, 30 April 2026).

Reconcile the tourism fee collected on every occupied room-night with what you paid over, before an inspector does.

Backed by research

Source: Government of Dubai (Executive Council), Executive Council Resolution No. (2) of 2014 Approving the Tourism Dirham Fee in the Emirate of Dubai.

Cash and working capital

Deposits set where cancellations bite, key money and renovation reserves checked.

ReadsDraft and existing management or franchise agreementsBrand proposal lettersProperty management system booking and cancellation exportDeposit ledger, channel contracts with cancellation terms

Ask for key money or a performance guarantee before signing a brand contract, and price it against the fees.

Proven at Marriott International

Source: Marriott International, Inc., Form 10-K for fiscal year 2025.

Check the furniture and equipment reserve was funded at the contract rate and covers the next renovation.

Proven at Host Hotels & Resorts

Source: Host Hotels & Resorts, Inc., Form 10-K for fiscal year 2025.

Track cancellations against deposits taken, and set deposit rules where losses are highest.

Proven at Data in Brief

Source: Data in Brief (Antonio, Almeida, Nunes), Hotel booking demand datasets (2019).

Sales and demand

Group promises checked against collections, guests signed into direct profiles.

ReadsGroup and event contractsSales and catering systemProperty management system reservation export with loyalty flagBrand contribution reports

Check what each group booking promised against what the hotel actually collected.

Proven at Ryman Hospitality Properties

Source: Ryman Hospitality Properties, Inc., Form 10-K for fiscal year 2025.

Check how many bookings the brand's channels really bring this hotel, against the fees you pay.

Proven at Marriott International

Source: Marriott International, Inc., Form 10-K for fiscal year 2025.

Sign every guest into your own profile at booking, so the next stay comes direct.

Proven at Hyatt Hotels

Source: Hyatt Hotels Corporation, Form 10-K for fiscal year 2025 (2026).

The money at stake.

Public figures, each with its company and year. An estimate is marked.

USD 231 million

A global hotel group's payments to owners to sign management and franchise contracts in 2025.

Proven at Hilton Worldwide

Source: Hilton Worldwide Holdings Inc., Form 10-K for fiscal year 2025. Hilton paid USD 231 million of contract acquisition costs, net of refunds, in 2025, consideration paid to owners to sign management and franchise contracts and amortised over 20 to 30 years.

USD 220.6 million

A US hotel and entertainment owner's advance deposits and ticket sales held at end 2025.

Proven at Ryman Hospitality Properties

Source: Ryman Hospitality Properties, Inc., Form 10-K for fiscal year 2025. Ryman held USD 220.6 million of deferred revenue at end-2025, mainly advance deposits on hotel rooms and advance ticket sales, up from USD 173.0 million; USD 134.6 million of the earlier balance turned into revenue in 2025.

What we stand on

01Money first

Every project shows the revenue, cost or cash it is worth, in your currency, from your own files, before you agree to it.

02Every project has proof

Every project runs on a client's Grip, was designed on our own Grip, or comes from a play a named company published, with the document we read it in.

03Your systems as they are

We read the systems you already use. Nothing to move, replace or clean up first.

04Value and money found in 2 weeks

A two-week pilot on one department, your first project live and its money delivered by Day 30, then one fixed monthly fee.

Questions

What hospitality and hotels companies ask first.

Three answers, each with one public figure, its company and its document.

Question 1How can AI reduce fees taken before the owner's share in hospitality and hotels?

AI reads room nights, brand fees and outlet accounts, hotel by hotel, and names what the owner pays away before profit, in AED. For scale: USD 19.2 billion, hotel payroll and central programmes one global hotel group charged to owners at cost in 2025 (Marriott International).

USD 19.2 billionHotel payroll and central programmes one global hotel group charged to owners at cost in 2025.

Proven at Marriott International

Question 2What does an AI transformation programme in hospitality and hotels start with?

It starts with the revenue, cost and cash you are losing today, read from the systems you already use. One workflow goes first, usually price and margin, read from hotel management agreement or franchise agreement and monthly operator profit and loss. For scale: USD 231 million, A global hotel group's payments to owners to sign management and franchise contracts in 2025 (Hilton Worldwide).

USD 231 millionA global hotel group's payments to owners to sign management and franchise contracts in 2025.

Proven at Hilton Worldwide

Question 3How fast do hospitality and hotels companies see results from AI?

A two-week pilot on one department finds the value and money in your own data before you commit. Your first project goes live, and its money is delivered, by Day 30. For scale: USD 220.6 million, A US hotel and entertainment owner's advance deposits and ticket sales held at end 2025 (Ryman Hospitality Properties).

USD 220.6 millionA US hotel and entertainment owner's advance deposits and ticket sales held at end 2025.

Proven at Ryman Hospitality Properties

Hospitality and hotels. Cost: brand fees and charges paid before the owner's profit.

Where we start.

Price and margin

Cash and working capital

Sales and demand

The money at stake.

What your Grip looks like.

What hospitality and hotels companies ask first.

Question 1How can AI reduce fees taken before the owner's share in hospitality and hotels?

Question 2What does an AI transformation programme in hospitality and hotels start with?

Question 3How fast do hospitality and hotels companies see results from AI?

Start with one workflow.