Industries / Veterinary and pet care

Veterinary and pet care. Revenue: vet, grooming and boarding spend that goes elsewhere.

Grip reads clinic, grooming and boarding records, pet by pet, and names the spend owners take elsewhere, in AED.

USD 1 billionEarned by one US pet chain from vet care, grooming and training in its 2025 year, 17.2% of its sales.

Proven at Petco Health and Wellness

Source: Petco Health and Wellness Company, Inc., Form 10-K for fiscal year ended 31 January 2026, consolidated statements of operations and note 2. Petco's services and other revenue (veterinary care, grooming, training) was 1,025.1 million dollars of 5,961.5 million net sales in fiscal 2025 (17.2%), with a gross margin of about 38.8% against about 38.6% on products.

3 workflows

Where we start.

9 of 59 changes other veterinary and pet care companies made. Open one to see the company.

Price and margin

Acquisition upgrades priced, failed batches costed, repeat discounts funded by brands.

ReadsBatches produced and rejected per lineInput cost per unitSales by order type (one-offDue diligence reports per deal

Count the cost of each failed batch of pet food by line and cause, beside the input cost per unit.

Proven at Freshpet

Source: Freshpet, Inc., Form 10-K for fiscal year 2025 (filed 23 February 2026).

Ask the pet food brands to fund every repeat-order discount, and measure how much of that discount they cover.

Proven at Chewy

Source: Chewy, Inc., Form 10-K for fiscal year ended 1 February 2026, note 2 (vendor rebates and allowances).

Survey each target against your own standard, then deduct the cost of upgrades from the price.

Proven at CVS Group

Source: CVS Group plc, Annual Report and Financial Statements 2026, strategic pillar: Our achievements in the year.

Cash and working capital

Deferred payments to sellers treated as debt, lender profit matched to site profit.

ReadsSale and purchase agreements (deferredEarn-out and holdback clauses)Acquisition register with price paid and date per dealSite or company profit and loss since purchase

Keep one record of every deferred payment owed to sellers, and treat it as debt.

Proven at Halma

Source: Halma plc, Annual Report and Accounts 2026, note 21 Provisions: Contingent purchase consideration.

Measure the return on each purchase against the full price you actually paid.

Proven at Halma

Source: Halma plc, Annual Report and Accounts 2026, CFO review and note 3 (ROTIC).

Put the profit lenders count beside the profit sites actually earned, and explain every difference.

Proven at CVS Group

Source: CVS Group plc, Annual Report and Financial Statements 2026, CFO review: Net bank borrowings.

Sales and demand

Owners moved from one service to many through one membership.

ReadsCustomer lists per business with a phone or email to matchSpend per customer per business, visit datesCustomer visits by business with dates and amountsPrice list per service

Count pet owners by how many of your services they use, and bring single-service owners to the vet first.

Proven at Petco Health and Wellness

Source: Petco Health and Wellness Company, Inc., IPO Prospectus (Form 424B4), January 2021, Business, services section.

Sell one monthly pet care membership covering checks, flea and worm treatment, grooming and day care, priced by visits used.

Proven at Pets at Home Group Plc

Source: Pets at Home Group Plc, Annual Report and Accounts FY26 (52 weeks to 26 March 2026), Strategic performance KPIs, p.5-6; FY26 results RNS note 5.

Decide how each acquired clinic shows the group's name, and put it on signs, websites and invoices before customers ask.

Backed by research

Source: Competition and Markets Authority (UK), Veterinary services for household pets, Final decision report Part A (24 March 2026).

The money at stake.

Public figures, each with its company and year. An estimate is marked.

USD 5 billion

A US veterinary diagnostics company's expected future revenue from customer deals, end 2025.

Proven at IDEXX Laboratories

Source: IDEXX Laboratories, Inc., IDEXX Laboratories Form 10-K for fiscal year 2025, revenue recognition note. IDEXX places many analysers under customer commitment arrangements in exchange for multi-year purchases of its tests and consumables; estimated future revenue from these arrangements was about $5.0 billion at end 2025, 28% of it due in 2026.

USD 938 million

A US animal health distributor's goodwill write-down in its first year after a merger, 2020.

Proven at Covetrus

Source: Covetrus, Inc., Form 10-K for fiscal year 2019 (2020). In its first year after Henry Schein's animal health business combined with Vets First Choice, Covetrus recorded a $938m goodwill impairment and an operating loss of $997m on net sales of $3,976m.

What we stand on

01Money first

Every project shows the revenue, cost or cash it is worth, in your currency, from your own files, before you agree to it.

02Every project has proof

Every project runs on a client's Grip, was designed on our own Grip, or comes from a play a named company published, with the document we read it in.

03Your systems as they are

We read the systems you already use. Nothing to move, replace or clean up first.

04Value and money found in 2 weeks

A two-week pilot on one department, your first project live and its money delivered by Day 30, then one fixed monthly fee.

Questions

What veterinary and pet care companies ask first.

Three answers, each with one public figure, its company and its document.

Question 1How can AI reduce clients who groom but never see the vet in veterinary and pet care?

AI reads clinic, grooming and boarding records, pet by pet, and names the spend owners take elsewhere, in AED. For scale: USD 5 billion, A US veterinary diagnostics company's expected future revenue from customer deals, end 2025 (IDEXX Laboratories).

USD 5 billionA US veterinary diagnostics company's expected future revenue from customer deals, end 2025.

Proven at IDEXX Laboratories

Question 2What does an AI transformation programme in veterinary and pet care start with?

It starts with the revenue, cost and cash you are losing today, read from the systems you already use. One workflow goes first, usually price and margin, read from batches produced and rejected per line and input cost per unit. For scale: USD 938 million, A US animal health distributor's goodwill write-down in its first year after a merger, 2020 (Covetrus).

USD 938 millionA US animal health distributor's goodwill write-down in its first year after a merger, 2020.